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95. Activities for promotion of local food and protected agricultural products in Slovenia : working paperPatricia Blatnik, Štefan Bojnec, 2015, other monographs and other completed works Abstract: Activities for promotion of Local Slovenian food have been carried out through several national projects. One of the most prominent ones is the project Traditional Slovenian breakfast. Other projects include advertising campaigns (We Are Connected with delicacies from our countryside, Fresh food from your vicinity, Be aware of local origin), school schemes (School fruit scheme, School milk scheme), events (Goodness of farms in Ptuj, The countryside in the city), website promotion (Buy local), and brand establishment (Buy Slovenian). For protection of agricultural products and foodstuffs there are 3 European quality schemes: Protected designation of origin, Protected geographical indication, and Traditional speciality guaranteed. Besides the three European schemes in Slovenia there is also another scheme for protection, Designation of higher quality. In Slovenia are 5 protected milk products, all of them cheeses. Under the quality scheme Protected designation of origin are included: Mohant cheese, Nanos cheese, Tolminc cheese, and Bovec cheese, Under the quality scheme Higher quality is included: Semi-hard cheese without preservatives - semihard cheeses of Zelena dolina.
Keywords: lokalna grana, promocija, kakovost, sheme kakovotsti, Slovenija, local food, promotion, quality scheme, Slovenia
Published in RUP: 08.08.2016; Views: 3685; Downloads: 124
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97. Trženje glasbenega projekta : diplomska nalogaMihael Hrustelj, 2015, undergraduate thesis Keywords: trženje, storitve, glasba, projekti, koncerti, pogajanja, cene, promocija, glasbeniki, organizatorji
Published in RUP: 14.10.2015; Views: 2397; Downloads: 142
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98. Advertising in tourism and leisureNigel Morgan, Annette Pritchard, 2000, higher education textbook Abstract: Advertising in tourism and leisure
Keywords: turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo
Published in RUP: 10.07.2015; Views: 4116; Downloads: 129
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99. Ozaveščanje in promocija trajnostnega razvoja energetike in uporabe obnovljivih virov energijeDrago Papler, Štefan Bojnec, 2010, original scientific article Abstract: Proučujemo, koliko ozaveščenje, promocija in izobraevanje prispevajo k poznavanju trajnostnega razvoja energetike in uporabi obnovljivih virov energije ter podnebno-energetskega paketa Evropske unije. V anketno raziskavo so bile vključene ciljne skupine s področja druboslovja, naravoslovja, elektroenergetike in energetskega menedmenta, zlasti pa nas zanima mnenje študentov druboslovja. Anketni podatki so bili analizirani z opisnimi statistikami z izračunom srednjih vrednosti, korelacijsko analizo in multivariatno faktorsko analizo. Med viri energije v trajnostnem razvoju energetike in uporabi obnovljivih virov energije s politikami podpor so bili ugotovljeni trije skupni faktorji: ozaveščanje, izobraevalne dejavnosti, promocija in podpora za energetske vire; zaveze za učinkovitejšo energetsko politiko in izrabo virov energije; naravni potenciali obnovljivih virov energije. To so dejavniki, ki bi jim veljalo nameniti večjo pozornost pri načrtovanju razvoja slovenskega elektrogospodarstva v sklopu podnebno-energetske politike Evropske unije do leta 2020.
Keywords: trajnstni razvoj, energetika, viri energije, obnovljivi viri energiije, promocija, ozaveščanje
Published in RUP: 10.07.2015; Views: 3254; Downloads: 59
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