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11.
Strategija trženja blagovne znamke : diplomska naloga
Sebastjan Zidanšek, 2013, undergraduate thesis

Keywords: blagovne znamke, trženje, strategije, konkurenca, trženjski splet, tržno komuniciranje, sponzorstvo
Published in RUP: 10.07.2015; Views: 6175; Downloads: 589
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12.
Advertising in tourism and leisure
Nigel Morgan, Annette Pritchard, 2000, higher education textbook

Abstract: Advertising in tourism and leisure
Keywords: turizem, turistična industrija, strateško planiranje, prosti čas, gostinstvo, oglaševanje, ekonomska propaganda, spremembe, dinamični modeli, kreativnost, ustvarjalnost, priložnosti, turistični proizvod, mišljenje, sodobnost, kritika, evalvacija, ocenjevanje, trg, segmentacija, pozicioniranje, strategija trženja, promocija, blagovne znamke, pospeševanje prodaje, sponzorstvo, primeri, case study, strokovno delo
Published in RUP: 10.07.2015; Views: 4099; Downloads: 128
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13.
Sponzoriranje kulturnega dogodka
Anita Koleša, 2006, undergraduate thesis

Keywords: kultura, kulturni dogodek, sponzorski trg, neprofitna organizacija, sponzorstvo, družbena oodgovornost podjetij, diplomska dela
Published in RUP: 15.10.2013; Views: 2568; Downloads: 92
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14.
Sponzoriranje kot strateška odločitev podjetja
Bernard Osvald, 2006, undergraduate thesis

Keywords: sponzorstvo, donatorstvo, zavedanje, imidž, sponzorska pogodba, učinkovitost sponzorstva, tržno komuniciranje, diplomska dela
Published in RUP: 15.10.2013; Views: 3541; Downloads: 90
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15.
Sponzoriranje rokometnega kluba
Marko Vamberger, 2006, undergraduate thesis

Keywords: sponzor, sponzorstvo, poslovanje, šport, prepoznavnost, diplomska dela
Published in RUP: 15.10.2013; Views: 2563; Downloads: 80
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16.
Trženjski splet kulturnega festivala
Blanka Denko Čeh, 2009, undergraduate thesis

Keywords: trženje, trženjski splet, dogodki, management, storitve, festivali, ustvarjanost, kultura, sponzorstvo
Published in RUP: 15.10.2013; Views: 2501; Downloads: 167
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17.
Marketing v športu na primeru nogometnega kluba
Tatjana Cvijanović, 2008, undergraduate thesis

Keywords: šport, marketing, oglaševanje, sponzorstvo, pospeševanje prodaje, osebna prodaja, odnosi z javnostmi, ciljne skupine, tržna raziskava, nogometni klub
Published in RUP: 15.10.2013; Views: 4608; Downloads: 155
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18.
Vpliv sponzoriranja in donatorstva na poslovanje podjetja
Maja Kovačič, 2007, undergraduate thesis

Keywords: tržno komuniciranje, komunikacijski splet, sponzorstvo, donatorstvo, strategija trženskega komuniciranja, diplomska dela
Published in RUP: 15.10.2013; Views: 2698; Downloads: 77
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19.
Sponzorstvo kot oblika tržnega komuniciranja energetske družbe
Tanja Žgur, 2009, undergraduate thesis

Keywords: sponzorji, sponzorstvo, družbena odgovornost, sponzorska sredstva, tržno komuniciranje
Published in RUP: 15.10.2013; Views: 3294; Downloads: 96
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20.
Sponzoriranje turistične prireditve Praznik češenj
Katja Krašček, 2011, undergraduate thesis

Keywords: sponzorstvo, sponzorji, turizem, financiranje, prireditve
Published in RUP: 15.10.2013; Views: 2949; Downloads: 99
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