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Abstract: This paper aims to analyze the difference in financial performance of the different tourism economy activities in Slovenia. The analysis was performed for the period 19952009. We analyzed the financial indicators on the basis of the official company accounts data. The nominal financial data are deflated by the statistical deflator for value of inflation in order to obtain real values of financial indicators over the analyzed years. We included financial indicators that are related to the business performance of enterprises in the Slovenian tourism economy. The research hypothesis was tested using quantitative analysis employing nonparametric Kruskal-Wallis test and Wilcoxon-Mann-Whitney test of the secondary data used. The empirical analysis confirmed that there are significant differences in financial performance among different tourism economy activities in Slovenia.
Keywords: tourism economy, financial analysis, financial performance, hypothesis testing, Slovenia
Published in RUP: 15.10.2013; Views: 3008; Downloads: 56
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Keywords: the Euro adoption, European Union, Slovenian tourism, multivariate factor analysis
Published in RUP: 15.10.2013; Views: 3225; Downloads: 62
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Abstract: Purpose - The purpose is to investigate synergies in marketing management in camping tourism to properly understand the perceived client behaviour. Design/methodology/approach - Camping tourism is investigated by using secondary data and the perceived client behaviour by using the primary collected evidence from the interviews and surveys. Findings - The popularity of camping tourism in Slovenia is increasing among foreign tourists. Camping tourism is more significant in accommodation capacities than in overnight stays due to lower utilization rates of the camping tourism capacities. The word-of-mouth is the most significant single factor of marketing and customer relationship management, whereas natural attractions are an important motivation factor for tourist visits. Research limitations/implications - There is a need for updating and repeating the research by using more sophisticated methods of data analysis to include the periods of economic growth and economic recession. Practical implications - The research results indicate the main trends, and the idea on the synergies in marketing management can be used for design of advertising and promotion towards targeting potential and specific consumers and marketing niches in the tourism industry. Originality/value - The primary survey data are used to identify seasonal factors of tourist camp supplies and demands and the underdeveloped secondary tourist infrastructure with a lack of more targeted marketing and customer relationship management towards segmented tourist niche markets.
Keywords: synergy, marketing management, camping tourism, advertising, Slovenia
Published in RUP: 15.10.2013; Views: 3960; Downloads: 106
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