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Metode in modeli snovanja cenovnih strategij
Ivan Toroš, 2009, master's thesis

Keywords: trženje, izdelki, cene, tržne znamke, vrednost, ponudba, strategije, cenovna občutljivost, mikroekonomika
Published in RUP: 15.10.2013; Views: 2808; Downloads: 174
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Trženje reznega orodja
Sandra Sitar, 2007, undergraduate thesis

Keywords: rezno orodje, trženje, raziskava trga, segmentiranje trga, tržne cene, strategija trženja, promocije, diplomska dela
Published in RUP: 15.10.2013; Views: 3041; Downloads: 89
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Cenovni pasovi in politika cen
Ivan Toroš, 2010, doctoral dissertation

Keywords: cene, tržne znamke, cenovni pasovi, cenovna občutljivost, zaznana vrednost, nova racionalnost
Published in RUP: 15.10.2013; Views: 5816; Downloads: 179
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