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Trženje blagovne znamke podjetja
Borut Topole, 2006, undergraduate thesis

Keywords: trg, tržanje, pospeševanje prodaje, raziskava trga, analiza okolja, segmentiranje trga, blagovna znamka, diplomska dela
Published in RUP: 15.10.2013; Views: 3994; Downloads: 181
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Ingenieria 2010 Argentina
2010, proceedings of professional or unreviewed scientific conference contributions

Keywords: tehnologije, inovacije, proizvodnja, varstvo okolja, posvetovanja, zborniki
Published in RUP: 15.10.2013; Views: 2891; Downloads: 46
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Economic benefit assignment in environmental cost allocation
Collins C. Ngwakwe, 2012, original scientific article

Abstract: This paper aims to suggest a model to reward a dirty product which has the potential to offer sales promotion services to other clean products in a multiple product firm. The paper suggests a model economic benefit assignment (eba) for apportionment of direct waste costs where a polluting product offers a sales promotion benefit to other clean products of the same company, which proposes that benefiting products should be assigned a proportion of the direct waste cost of the polluting product (as a service charge) based on the proportion of promotion benefit (sales benefit) received from the polluting product. The idea is that, based on transfer pricing theory, such promotion service would be paid for, if offered by an outside agent. Whilst academic debate is expected to ensue from this suggestion model, further case research is imperative to demonstrate industrial applicability.
Keywords: varstvo okolja, odpadki, stroški, transferne cene
Published in RUP: 15.10.2013; Views: 3237; Downloads: 98
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