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Title:The importance of brand liking and brand trust in consumer decision making
Authors:ID Haefner, James E. (Author)
ID Deli-Gray, Zsuzsa (Author)
ID Rosenbloom, Al (Author)
Files:URL http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_225-247.pdf
 
Language:English
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Keywords:blagovne znamke, zaupanje, naklonjenost, marketing, Madžardska, Bolgarija
Year of publishing:2011
Number of pages:str. 249-273
Numbering:Vol. 9, no. 3
PID:20.500.12556/RUP-1356 This link opens in a new window
ISSN:1581-6311
UDC:339.138:658.626
COBISS.SI-ID:4090327 This link opens in a new window
Publication date in RUP:15.10.2013
Views:2609
Downloads:74
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Secondary language

Language:Slovenian
Keywords:brand trust, brand liking, Hungary, Bulgaria, global marketing


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