Model uspešnosti aktivnosti neposrednega trženja v izbranem storitvenem podjetju : magistrska naloga

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Title:	Model uspešnosti aktivnosti neposrednega trženja v izbranem storitvenem podjetju : magistrska naloga
Authors:	ID Tabaj, Tjaša (Author) ID Bratina, Danjel (Mentor) More about this mentor...
Files:	Tabaj_Pusnar_Tjasa_20160921.pdf (1,06 MB) MD5: EC2D05042E15271EEB2E07BCF0FC3097
Language:	Slovenian
Work type:	Master's thesis
Typology:	2.09 - Master's Thesis
Organization:	FM - Faculty of Management
Keywords:	neposredno trženje, podatkovno trženje, trženje storitev, logit regresija, igralništvo
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	[T. Tabaj Pušnar]
Year of publishing:	2016
Year of performance:	2016
Number of pages:	XI, 95 str.
PID:	20.500.12556/RUP-16428
UDC:	339.138:004.62(043.2)
COBISS.SI-ID:	1538686404
Publication date in RUP:	06.06.2021
Views:	1763
Downloads:	37
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Language:	English
Keywords:	direct marketing, data-based marketing, service marketing, logit regression, gaming

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