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Title:Model uspešnosti aktivnosti neposrednega trženja v izbranem storitvenem podjetju : magistrska naloga
Authors:ID Tabaj, Tjaša (Author)
ID Bratina, Danjel (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Tabaj_Pusnar_Tjasa_20160921.pdf (1,06 MB)
MD5: EC2D05042E15271EEB2E07BCF0FC3097
 
Language:Slovenian
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:neposredno trženje, podatkovno trženje, trženje storitev, logit regresija, igralništvo
Place of publishing:Koper
Place of performance:Koper
Publisher:[T. Tabaj Pušnar]
Year of publishing:2016
Year of performance:2016
Number of pages:XI, 95 str.
PID:20.500.12556/RUP-16428 This link opens in a new window
UDC:339.138:004.62(043.2)
COBISS.SI-ID:1538686404 This link opens in a new window
Publication date in RUP:07.06.2021
Views:1193
Downloads:33
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Keywords:direct marketing, data-based marketing, service marketing, logit regression, gaming


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