| Title: | Strategija marketinga za uvedbo novega izdelka v segmentu medicinskih pripomočkov : magistrska naloga |
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| Authors: | ID Kovač, Katarina (Author)
ID Kesič, Dragan (Mentor) More about this mentor...  |
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| Files: |  Kovac_Katarina_20161116.pdf (1,61 MB)
MD5: CE2AE2636B7E614E392F6631CC39D816
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| Language: | Slovenian |
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| Work type: | Master's thesis |
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| Typology: | 2.09 - Master's Thesis |
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| Organization: | FM - Faculty of Management
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| Keywords: | marketing, strategija, nov izdelek, medicinski pripomoček, blagovna znamka, Gloup |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | [K. Kovač] |
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| Year of publishing: | 2016 |
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| Year of performance: | 2016 |
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| Number of pages: | XI, 117 str., [2] str. pril. |
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| PID: | 20.500.12556/RUP-16437 |
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| UDC: | 339.138:615.4(043.2) |
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| COBISS.SI-ID: | 1538846660 |
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| Publication date in RUP: | 06.06.2021 |
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| Views: | 1692 |
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| Downloads: | 39 |
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| Metadata: |    |
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