Title: | Analiza uporabnikovega zadovoljstva z blagovno znamko z uporabo Aakerjeve piramide zvestobe : magistrska naloga |
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Authors: | ID Gerželj, Simon (Author) ID Bratina, Danjel (Mentor) More about this mentor... |
Files: | Gerzelj_Simon_20170210.pdf (1,32 MB) MD5: 180D386B020F3091D7A967138FF18352
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Language: | Slovenian |
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Work type: | Bachelor thesis/paper |
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Typology: | 2.11 - Undergraduate Thesis |
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Organization: | FM - Faculty of Management
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Keywords: | blagovna znamka, zvestoba, ravni zvestobe, merjenje zvestobe, demografske značilnosti |
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Place of publishing: | Koper |
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Place of performance: | Koper |
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Publisher: | [S. Gerželj] |
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Year of publishing: | 2016 |
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Year of performance: | 2016 |
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Number of pages: | VII, 65 str., [3] str., pril. |
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PID: | 20.500.12556/RUP-16546 |
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UDC: | 658.89(043.2) |
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COBISS.SI-ID: | 1539113412 |
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Publication date in RUP: | 06.06.2021 |
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Views: | 1788 |
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Downloads: | 126 |
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