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Title:Analiza uporabnikovega zadovoljstva z blagovno znamko z uporabo Aakerjeve piramide zvestobe : magistrska naloga
Authors:ID Gerželj, Simon (Author)
ID Bratina, Danjel (Mentor) More about this mentor... This link opens in a new window
Files:.pdf Gerzelj_Simon_20170210.pdf (1,32 MB)
MD5: 180D386B020F3091D7A967138FF18352
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:blagovna znamka, zvestoba, ravni zvestobe, merjenje zvestobe, demografske značilnosti
Place of publishing:Koper
Place of performance:Koper
Publisher:[S. Gerželj]
Year of publishing:2016
Year of performance:2016
Number of pages:VII, 65 str., [3] str., pril.
PID:20.500.12556/RUP-16546 This link opens in a new window
UDC:658.89(043.2)
COBISS.SI-ID:1539113412 This link opens in a new window
Publication date in RUP:06.06.2021
Views:1788
Downloads:126
Metadata:XML DC-XML DC-RDF
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Language:English
Keywords:trade mark, loyalty, levels of loyalty, measurement of loyalty, demographic characteristics


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