| Title: | Management kakovosti v prehrambenem turizmu : zagotavljanje kakovosti ponudbe in lojalnosti gostov |
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| Authors: | ID Kukanja, Marko (Author)
ID Bratkovič Kregar, Tina (Reviewer)
ID Ovsenik, Marija (Reviewer) |
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| Files: |  RAZ_Kukanja_Marko_i2017.pdf (2,61 MB)
MD5: 4773F5668D3A1C84F9D56CFB2950BBAB
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| Language: | Slovenian |
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| Work type: | Unknown |
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| Typology: | 2.01 - Scientific Monograph |
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| Organization: | ZUP - University of Primorska Press
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| Abstract: | Raziskava preučuje možnost zagotavljanja kakovosti ponudbe in lojalnosti gostov v prehrambnem gostinstvu na osnovi trženjske usmerjenosti PGO. Predstavlja teoretično in zakonsko opredelitev (ureditev) gostinstva ter nekatera pomembna raziskovalna izhodišča, ki izhajajo iz zakonske ureditve gostinstva v RS. Raziskava podrobno opredeljuje pojem kakovost, gostinski proizvod in koncept zadovoljstva, in to s stališča gosta in menedžerja. |
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| Keywords: | turizem, ponudba, lojalnost, menedžment kakovosti, prehrambno gostinstvo, kakovost, lojalnost |
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| Place of publishing: | Koper |
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| Place of performance: | Koper |
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| Publisher: | Založba Univerze na Primorskem |
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| Year of publishing: | 2017 |
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| Year of performance: | 2017 |
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| Number of pages: | 229 str. |
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| PID: | 20.500.12556/RUP-17230  |
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| ISBN: | 978-961-7023-61-9 |
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| UDC: | 640.4:005.336.3(0.034.2) |
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| DOI: | 10.26493/978-961-7023-61-9 |
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| COBISS.SI-ID: | 292947456 |
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| Publication date in RUP: | 07.11.2021 |
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| Views: | 1541 |
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| Downloads: | 29 |
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| Metadata: |    |
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