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Title:Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case
Authors:ID Tabaj, Tjaša (Author)
ID Bratina, Danjel (Author)
Files:.pdf RAZ_Tabaj_Tjasa_i2018.pdf (96,23 KB)
MD5: 00C480FCA49697B770D7D6C17E4E4D05
 
Language:Slovenian
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:ZUP - University of Primorska Press
Year of publishing:2018
Number of pages:str. 323-334
Numbering:Vol. 13, iss. 4
PID:20.500.12556/RUP-17519 This link opens in a new window
UDC:339.138
ISSN on article:1854-4231
DOI:10.26493/1854-4231.13.323-334 This link opens in a new window
COBISS.SI-ID:1541031620 This link opens in a new window
Publication date in RUP:20.12.2021
Views:1155
Downloads:33
Metadata:XML DC-XML DC-RDF
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Record is a part of a journal

Title:Management
Publisher:Fakulteta za management, Fakulteta za management, University of Primorska Press
ISSN:1854-4231
COBISS.SI-ID:224377600 This link opens in a new window

Secondary language

Language:English
Keywords:direct marketing effectiveness, rfm, logit modeling


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