Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case

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Title:	Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case
Authors:	ID Tabaj, Tjaša (Author) ID Bratina, Danjel (Author)
Files:	RAZ_Tabaj_Tjasa_i2018.pdf (96,23 KB) MD5: 00C480FCA49697B770D7D6C17E4E4D05
Language:	Slovenian
Work type:	Unknown
Typology:	1.01 - Original Scientific Article
Organization:	ZUP - University of Primorska Press
Year of publishing:	2018
Number of pages:	str. 323-334
Numbering:	Vol. 13, iss. 4
PID:	20.500.12556/RUP-17519
UDC:	339.138
ISSN on article:	1854-4231
DOI:	10.26493/1854-4231.13.323-334
COBISS.SI-ID:	1541031620
Publication date in RUP:	20.12.2021
Views:	1449
Downloads:	34
Metadata:
:	TABAJ, Tjaša and BRATINA, Danjel, 2018, Improving direct marketing activities effectiveness using analytical models : RFM vs. Logit Model on a Casino Case. Management [online]. 2018. Vol. 13, no. 4, p. 323–334. [Accessed 8 April 2025]. DOI 10.26493/1854-4231.13.323-334. Retrieved from: https://repozitorij.upr.si/IzpisGradiva.php?lang=eng&id=17519 Copy citation

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Title:	Management
Publisher:	Fakulteta za management, Fakulteta za management, University of Primorska Press
ISSN:	1854-4231
COBISS.SI-ID:	224377600

Language:	English
Keywords:	direct marketing effectiveness, rfm, logit modeling

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