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Title:Startup branding : empirical evidence among Slovenian startups
Authors:ID Rus, Matej (Author)
ID Konečnik Ruzzier, Maja (Author)
ID Ruzzier, Mitja (Author)
Files:.pdf RAZ_Rus_Matej_i2018.pdf (142,13 KB)
MD5: B3E153FB9527706F9367D3C3CEFF1577
 
Language:English
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:ZUP - University of Primorska Press
Keywords:Slovenia, start-up, innovations, brands
Year of publishing:2018
Number of pages:str. [79]-94
Numbering:Vol. 16, iss. 1
PID:20.500.12556/RUP-17553 This link opens in a new window
UDC:005.3
ISSN on article:1854-6935
COBISS.SI-ID:24571366 This link opens in a new window
Publication date in RUP:22.12.2021
Views:1401
Downloads:47
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Record is a part of a journal

Title:Managing global transitions. international research journal
Publisher:Faculty of management, Faculty of management, University of Primorska Press
ISSN:1854-6935
COBISS.SI-ID:230019072 This link opens in a new window

Secondary language

Language:English
Keywords:Slovenija, zagonsko podjetje, inovacije, blagovne znamke


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