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Title:An empirical investigation to analyze the brand equity and resonance of banking services
Authors:Gautam, Vikas (Author)
Kumar, Mukund (Author)
Files:URL http://www.fm.upr.si/zalozba/ISSN/1854-4231/7_003-016.pdf
 
Language:English
Work type:Not categorized
Tipology:1.01 - Original Scientific Article
Organization:FHŠ - Faculty of Humanities
Keywords:bančništvo, storitve, odjemalci, blagovne znamke, model odmevnosti, Indija
Year of publishing:2012
Number of pages:Str. 3-16
Numbering:Leto 7, št. 1
ISSN:1854-4231
UDC:336.71:658.626(540)
COBISS_ID:4447447 Link is opened in a new window
Views:813
Downloads:18
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Secondary language

Language:English
Keywords:brand resonance model, banking, services, customers, India

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