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Title:An empirical investigation to analyze the brand equity and resonance of banking services
Authors:ID Gautam, Vikas (Author)
ID Kumar, Mukund (Author)
Files:URL http://www.fm.upr.si/zalozba/ISSN/1854-4231/7_003-016.pdf
 
Language:English
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:UPR - University of Primorska
Keywords:bančništvo, storitve, odjemalci, blagovne znamke, model odmevnosti, Indija
Year of publishing:2012
Number of pages:Str. 3-16
Numbering:Leto 7, št. 1
PID:20.500.12556/RUP-1786 This link opens in a new window
ISSN:1854-4231
UDC:336.71:658.626(540)
COBISS.SI-ID:4447447 This link opens in a new window
Publication date in RUP:15.10.2013
Views:2204
Downloads:72
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Secondary language

Language:English
Keywords:brand resonance model, banking, services, customers, India


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