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Title:The role of digitalization in marketing communication : bachelor thesis
Authors:ID Ivanov, Ivan (Author)
ID Dubrovski, Drago (Mentor) More about this mentor... This link opens in a new window
Files:.pdf FM_Ivanov_Ivan_i2022.pdf (1,39 MB)
MD5: E49213A6417EA775F9B9D565FDCC56CA
 
Language:English
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions
Place of publishing:Koper
Place of performance:Koper
Publisher:[I. Ivanov]
Year of publishing:2022
Year of performance:2022
Number of pages:VI, 47 str.
PID:20.500.12556/RUP-18568 This link opens in a new window
UDC:339.138:004(043.2)
COBISS.SI-ID:118364163 This link opens in a new window
Publication date in RUP:17.08.2022
Views:906
Downloads:25
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Secondary language

Language:Slovenian
Keywords:digitalizacija, trženje, podatki, personalizirano oglaševanje, odnosi s strankami, odločitve strank


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