The role of digitalization in marketing communication : bachelor thesis

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Title:	The role of digitalization in marketing communication : bachelor thesis
Authors:	ID Ivanov, Ivan (Author) ID Dubrovski, Drago (Mentor) More about this mentor...
Files:	FM_Ivanov_Ivan_i2022.pdf (1,39 MB) MD5: E49213A6417EA775F9B9D565FDCC56CA
Language:	English
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	FM - Faculty of Management
Keywords:	digitalization, data-driven marketing, personalized advertising, customer relationship, customer decisions
Place of publishing:	Koper
Place of performance:	Koper
Publisher:	[I. Ivanov]
Year of publishing:	2022
Year of performance:	2022
Number of pages:	VI, 47 str.
PID:	20.500.12556/RUP-18568
UDC:	339.138:004(043.2)
COBISS.SI-ID:	118364163
Publication date in RUP:	17.08.2022
Views:	1254
Downloads:	35
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Language:	Slovenian
Keywords:	digitalizacija, trženje, podatki, personalizirano oglaševanje, odnosi s strankami, odločitve strank

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