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Title:Model nakupnega vedenja potrošnikov pri odločitvi za nakup "superživil" : doktorska disertacija
Authors:ID Pećanin, Željka (Author)
ID Vukasovič, Tina (Mentor) More about this mentor... This link opens in a new window
Files:.pdf FM_Pecanin_Zeljka_2023.pdf (1,97 MB)
MD5: E9CC328C7ED49CC407979832BA5EE9A7
 
Language:Slovenian
Work type:Dissertation
Typology:2.08 - Doctoral Dissertation
Organization:FM - Faculty of Management
Keywords:indosiranje, superživila, nakupna odločitev, vedenje potrošnikov, ozaveščenost potrošnikov
Place of publishing:Koper
Place of performance:Koper
Publisher:Ž. Pećanin
Year of publishing:2023
Year of performance:2023
Number of pages:X, 127 str., [22] str. pril.
PID:20.500.12556/RUP-20061 This link opens in a new window
UDC:366.12:612.39(043.3)
COBISS.SI-ID:179734019 This link opens in a new window
Publication date in RUP:05.01.2024
Views:601
Downloads:62
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Secondary language

Language:English
Keywords:endorsment, superfood, purchase decision, consumer behavior, consumer awareness


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