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Title:Model finančne ocene premoženja blagovnih znamk z uporabo vedenjskih dejavnikov
Authors:ID Bratina, Danjel (Author)
Files:.pdf RAZ_Bratina_Danjel_i2007.pdf (128,53 KB)
MD5: 03BD4E53731E279631FB2C302487D009
 
Language:Slovenian
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:ZUP - University of Primorska Press
Keywords:blagovne znamke, premoženje blagovne znamke, vrednost blagovne znamke, vedenjski modeli, finančni modeli
Year of publishing:2007
Number of pages:str. 215-230
Numbering:Let. 2, št. 3
PID:20.500.12556/RUP-2192 This link opens in a new window
UDC:658.626:005.585
ISSN on article:1854-4223
COBISS.SI-ID:2340567 This link opens in a new window
Publication date in RUP:15.10.2013
Views:3342
Downloads:63
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Record is a part of a journal

Title:Management
Publisher:Fakulteta za management
ISSN:1854-4223
COBISS.SI-ID:224377088 This link opens in a new window

Secondary language

Language:English
Title:Assessing the financial value of a brand equity by applying behavioural models
Keywords:brands, brand equity, brand value, behavioural models, financial models


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