Model finančne ocene premoženja blagovnih znamk z uporabo vedenjskih dejavnikov

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Title:	Model finančne ocene premoženja blagovnih znamk z uporabo vedenjskih dejavnikov
Authors:	ID Bratina, Danjel (Author)
Files:	RAZ_Bratina_Danjel_i2007.pdf (128,53 KB) MD5: 03BD4E53731E279631FB2C302487D009
Language:	Slovenian
Work type:	Unknown
Typology:	1.01 - Original Scientific Article
Organization:	ZUP - University of Primorska Press
Keywords:	blagovne znamke, premoženje blagovne znamke, vrednost blagovne znamke, vedenjski modeli, finančni modeli
Year of publishing:	2007
Number of pages:	str. 215-230
Numbering:	Let. 2, št. 3
PID:	20.500.12556/RUP-2192
UDC:	658.626:005.585
ISSN on article:	1854-4223
COBISS.SI-ID:	2340567
Publication date in RUP:	15.10.2013
Views:	3775
Downloads:	66
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Language:	English
Title:	Assessing the financial value of a brand equity by applying behavioural models
Keywords:	brands, brand equity, brand value, behavioural models, financial models

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