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Title:The imaginary of commodified education: Open days at Slovenian
Authors:Trnavčevič, Anita (Author)
Work type:Not categorized
Tipology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Abstract:The purpose of this paper is to discuss the open day at grammar schools in Slovenia (a post-socialist country) from two perspectives, namely from that of marketisation and commodification of education and from the point of view of marketing education. Slovenia, as have many countries around the world, undertook the restructuring of public schools in line with marketisation and privatisation. In two grammar schools an observation of the open day was carried out, documents were analysed, i.e. mainly school publications and other printed materials, the principal's speech was recorded at one school, aninterview with one principal conducted and unstructured interviews with parents and students - promoters of their school carried out. The findings were discussed within Baudrillard's framework of simulacra and critically reflected through marketing perspective.
Keywords:marketizacija, izobraževalna politika, komodifikacija, kvalitativno raziskovanje
Year of publishing:2008
Number of pages:16 str.
Numbering:Vol. 6, No. 2
COBISS_ID:2938071 Link is opened in a new window
Categories:Document is not linked to any category.
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Secondary language

Keywords:marketization, educational policy, qualitative inquiery, comoodification


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