The impact of crisis sales promotions on branded and unbranded toys

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Title:	The impact of crisis sales promotions on branded and unbranded toys
Authors:	ID Bratina, Danjel (Author)
Files:	RAZ_Bratina_Danjel_i2011.pdf (112,31 KB) MD5: 2D68C540996CF937E27BC1CDAD8DD05D
Language:	English
Work type:	Unknown
Typology:	1.01 - Original Scientific Article
Organization:	ZUP - University of Primorska Press
Keywords:	SCAN*PRO model, toys market, purchasing behaviour, effect of crisis, sales promotions
Year of publishing:	2011
Number of pages:	str. 185-198
Numbering:	Vol. 9, no. 2
PID:	20.500.12556/RUP-2974
UDC:	658.8:658.626
ISSN on article:	1581-6311
COBISS.SI-ID:	4040919
Publication date in RUP:	15.10.2013
Views:	2910
Downloads:	60
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Title:	Managing global transitions
Publisher:	Faculty of management
ISSN:	1581-6311
COBISS.SI-ID:	123432192

Language:	Slovenian
Title:	Vpliv krize na uspešnost prodaje igrač (blagovnih znamk in generičnih igrač)
Keywords:	blagovne znamke, prodaja, pospeševanje prodaje, učinki, model SCAN*PRO

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