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Title:Strategija uvajanja nove avtomobilske znamke
Authors:Škrlj, Peter (Author)
Faganel, Armand (Mentor) More about this mentor... This link opens in a new window
Files:URL http://www.ung.si/~library/diplome/PTF/43Skrlj.pdf
 
.pdf 43Skrlj.pdf (1,28 MB)
 
Language:Slovenian
Work type:Undergraduate thesis
Tipology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:trženje, blagovne znamke, imidž, novi proizvodi, strategija trženja, tržne raziskave, analiza, potrošniki, lojalnost, zadovoljstvo potrošnikov
Year of publishing:2006
Publisher:[P. Škrlj]
Number of pages:XI, 73 str. + pril.
Place:Nova Gorica
UDC:339.138(043.2)
COBISS_ID:1760983 Link is opened in a new window
Views:1934
Downloads:47
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