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Title:Pharmaceutical industry in strategic development
Authors:Kesič, Dragan (Author)
Work type:Not categorized
Tipology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Abstract:World pharmaceutical industry has been changing profoundly as it has been steadily concentrating and consolidating in the last decade. According to our survey, we may underline the intensive marketing management represents an extremely important operational and even strategic function for proper business performance and long-term strategic orientation for the world pharmaceutical companies. We may even conclude that intensive consolidation of world pharmaceutical industry is a market driven and conditioned by strategic marketing management issues. We may estimate that marketing management is to play even more important and especially the highest top priority strategic role in the future globalization and consolidation processes of world pharmaceutical industry.
Keywords:farmacevtska industrija, globalizacija, konsolidacija, marketing, management
Year of publishing:2011
Number of pages:str. 29-37
Numbering:Vol. 2, no. 6
COBISS_ID:4199639 Link is opened in a new window
Categories:Document is not linked to any category.
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