Trust in transactional and relationship marketing

SLO

First page / Show document

Show document

A- | A+ | Print

Title:	Trust in transactional and relationship marketing
Authors:	ID Starr-Glass, David (Author)
Files:	http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_111-128.pdf
Language:	English
Work type:	Not categorized
Typology:	1.01 - Original Scientific Article
Organization:	FM - Faculty of Management
Keywords:	marketing, transakcijski marketing, odnosni marketing, zaupanje porabnikov, družbene izmenjave
Year of publishing:	2011
Number of pages:	str. 111-128
Numbering:	Vol. 9, no. 2
PID:	20.500.12556/RUP-3960
ISSN:	1581-6311
UDC:	339.138
COBISS.SI-ID:	4089047
Publication date in RUP:	15.10.2013
Views:	3364
Downloads:	77
Metadata:
:	Copy citation

Average score:	(0 votes)
Your score:	Voting is allowed only for logged in users.
Share:

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Language:	Slovenian
Keywords:	marketing, relationship marketing, transactional marketing, consumer trust, social exchange

Leave comment

You must log in to leave a comment.

Comments (0)

0 - 0 / 0

There are no comments!

Back