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Title:Trust in transactional and relationship marketing
Authors:ID Starr-Glass, David (Author)
Files:URL http://www.fm-kp.si/zalozba/ISSN/1581-6311/9_111-128.pdf
 
Language:English
Work type:Not categorized
Typology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Keywords:marketing, transakcijski marketing, odnosni marketing, zaupanje porabnikov, družbene izmenjave
Year of publishing:2011
Number of pages:str. 111-128
Numbering:Vol. 9, no. 2
PID:20.500.12556/RUP-3960 This link opens in a new window
ISSN:1581-6311
UDC:339.138
COBISS.SI-ID:4089047 This link opens in a new window
Publication date in RUP:15.10.2013
Views:2795
Downloads:76
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Secondary language

Language:Slovenian
Keywords:marketing, relationship marketing, transactional marketing, consumer trust, social exchange


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