Cases in strategic marketing management

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Title:	Cases in strategic marketing management
Authors:	ID Vincze, Julian W. (Author) ID Anderson, Carol H. (Author)
Files:	http://www.hmco.com/college
Language:	English
Work type:	Higher education textbook
Organization:	UPR - University of Primorska
Keywords:	marketing, trženje, strateško planiranje, management, vodenje, globalizacija, strateški management
Place of publishing:	Boston (Mass.)
Publisher:	Houghton Mifflin
Year of publishing:	2000
Number of pages:	XVII, 460 str.
PID:	20.500.12556/RUP-4463
UDC:	339.13
COBISS.SI-ID:	1629399
Publication date in RUP:	10.07.2015
Views:	4026
Downloads:	61
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