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Title:Cases in strategic marketing management
Authors:ID Vincze, Julian W. (Author)
ID Anderson, Carol H. (Author)
Files:URL http://www.hmco.com/college
 
Language:English
Work type:Higher education textbook
Organization:UPR - University of Primorska
Keywords:marketing, trženje, strateško planiranje, management, vodenje, globalizacija, strateški management
Place of publishing:Boston (Mass.)
Publisher:Houghton Mifflin
Year of publishing:2000
Number of pages:XVII, 460 str.
PID:20.500.12556/RUP-4463 This link opens in a new window
UDC:339.13
COBISS.SI-ID:1629399 This link opens in a new window
Publication date in RUP:10.07.2015
Views:3199
Downloads:60
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