Title: | How public relations impact on a company's effectiveness |
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Authors: | ID Jerman, Damjana (Author) ID Vukovič, Goran (Author) ID Završnik, Bruno (Author) |
Files: | http://www.dlib.si/details/URN:NBN:SI:doc-XAJOB2RI
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Language: | Slovenian |
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Work type: | Not categorized |
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Typology: | 1.01 - Original Scientific Article |
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Organization: | FM - Faculty of Management
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Keywords: | public relations, public relations function, company's effectiveness, strategy, public relations agency, odnosi z javnostmi, funkcije odnosov z javnostmi, učinkovitost podjetja, strategije, agencije za odnose z javnostmi |
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Publisher: | Moderna organizacija |
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Year of publishing: | 2008 |
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Number of pages: | str. 91-98 |
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Numbering: | Letn. 41, št. 3 |
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PID: | 20.500.12556/RUP-5022 |
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ISSN: | 1318-5454 |
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UDC: | 659.44 |
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COBISS.SI-ID: | 2648279 |
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Publication date in RUP: | 10.07.2015 |
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Views: | 3590 |
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Downloads: | 83 |
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