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Title:International marketing research
Authors:Craig, C. Samuel (Author)
Douglas, Susan P. (Author)
Files:URL http://www.wiley.com
 
Language:English
Work type:Higher education textbook
Organization:FHŠ - Faculty of Humanities
Abstract:International marketing research
Keywords:mednarodno trženje, globalizacija, marketing, trženje, strategija trženja, tržne raziskave, design, poslovno okolje, podatki, baze podatkov, podatkovne strukture, vzorčenje, spremenljivke, hierarhija, merila, razlike, informacijski viri, tehnika, informacijski sistemi
Year of publishing:2000
Publisher:#J. #Wiley
Number of pages:XXII, 425 str.
UDC:339.54(075.8):658.8.012.12
COBISS_ID:126679 Link is opened in a new window
Views:1256
Downloads:61
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