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Title:International marketing research
Authors:ID Craig, C. Samuel (Author)
ID Douglas, Susan P. (Author)
Files:URL http://www.wiley.com
 
Language:English
Work type:Higher education textbook
Organization:UPR - University of Primorska
Abstract:International marketing research
Keywords:mednarodno trženje, globalizacija, marketing, trženje, strategija trženja, tržne raziskave, design, poslovno okolje, podatki, baze podatkov, podatkovne strukture, vzorčenje, spremenljivke, hierarhija, merila, razlike, informacijski viri, tehnika, informacijski sistemi
Publisher:#J. #Wiley
Year of publishing:2000
Number of pages:XXII, 425 str.
PID:20.500.12556/RUP-5476 This link opens in a new window
UDC:339.54(075.8):658.8.012.12
COBISS.SI-ID:126679 This link opens in a new window
Publication date in RUP:10.07.2015
Views:3529
Downloads:87
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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