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Title:The development and management of visitor attractions
Authors:Swarbrooke, John (Author)
Files:URL http://www.bh.com
 
Language:English
Work type:Higher education textbook
Organization:FTŠ Turistica - Turistica – College of Tourism Portorož
Abstract:#The #development and management of visitor attractions
Keywords:turizem, turistični proizvod, management, vodenje, prihodnost, kultura, muzeji, narava, naravna bogastva, znamenitosti, zabava, zabavna industrija, nakup, gostinstvo, marketing, trženje, strategija, strategija trženja, kvaliteta, uporaba človeških zmogljivosti, učbeniki, primeri, case study, Velika Britanija, tourism, tourist product, management, leadership, future, culture, museums, nature, natural resources, remarkableness, sight-seeing, entertainment, entertainment industry, shopping, catering, marketing, strategy, marketing strategy, quality, human resource management, textbooks, cases, case study, Great Britain
Year of publishing:2000
Publisher:Butterworth-Heinemann
Number of pages:XIII, 381 str.
UDC:338.48(075.8):65.012.4
COBISS_ID:158942 Link is opened in a new window
Views:1666
Downloads:57
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