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Title:Service management and marketing : a customer relationship management approach
Authors:Grönroos, Christian (Author)
Files:URL http://www.wiley.co.uk
 
Language:English
Work type:Review
Organization:FHŠ - Faculty of Humanities
Abstract:Service management and marketing : #a #customer relationship management approach
Keywords:marketing, trženje, vzajemno trženje, management, strateški management, storitve, panoge dejavnosti, servisi, gospodarske dejavnosti, vodenje, notranja kontrola, kultura podjetja, tržna struktura, konkurenčnost, prednost, strokovno delo, produktivnost, industrijska organizacija, kvaliteta, zagotavljanje kvalitete, TQM, celovita kvaliteta, perspektive, potrošnik, potrebe, vrednote, paradigme, tržno planiranje, alternative, kupci, poraba, uporabniki, poslovni odnosi, blagovne znamke, image, predstava, komuniciranje, integracijski procesi
Year of publishing:2000
Publisher:#J. #Wiley
Number of pages:X, 394 str.
UDC:338.465/.467:65.012.2/.4
COBISS_ID:245463 Link is opened in a new window
Views:2977
Downloads:116
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