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Title:Services marketing : people, technology, strategy
Authors:Lovelock, Christopher H. (Author)
Files:URL http://www.prenhall.com
 
Language:English
Work type:Higher education textbook
Organization:FHŠ - Faculty of Humanities
Abstract:Services marketing : people, technology, strategy
Keywords:trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta
Year of publishing:2001
Publisher:Prentice Hall
Number of pages:XVII, 717 str.
UDC:339.138(075.8):658.64
COBISS_ID:433367 Link is opened in a new window
Views:1725
Downloads:19
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