| Title: | Services marketing : people, technology, strategy |
|---|
| Authors: | ID Lovelock, Christopher H. (Author) |
|---|
| Files: |  http://www.prenhall.com
|
|---|
| Language: | English |
|---|
| Work type: | Higher education textbook |
|---|
| Organization: | UPR - University of Primorska
|
|---|
| Abstract: | Services marketing : people, technology, strategy |
|---|
| Keywords: | trženje, marketing, storitve, servisi, vrednotenje, vodenje, poslovodni delavci, poklicna uspešnost, strategija, strategija trženja, trg, cene, dodana vrednost, potrošnik, komuniciranje, kvaliteta |
|---|
| Publisher: | Prentice Hall |
|---|
| Year of publishing: | 2001 |
|---|
| Number of pages: | XVII, 717 str. |
|---|
| PID: | 20.500.12556/RUP-5496  |
|---|
| UDC: | 339.138(075.8):658.64 |
|---|
| COBISS.SI-ID: | 433367 |
|---|
| Publication date in RUP: | 10.07.2015 |
|---|
| Views: | 5322 |
|---|
| Downloads: | 110 |
|---|
| Metadata: |    |
|---|
|
:
|
Copy citation |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
| Share: |  |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |
