| Title: | Innovation and communication as dimensions of the marketing culture : their influence on financial performance in Slovenia's insurance and construction industries |
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| Authors: | ID Postružnik, Natalie C. (Author)
ID Moretti, Melita (Author) |
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| Files: |  http://www.dlib.si/details/URN:NBN:SI:DOC-LD8FJXOQ
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| Language: | English |
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| Work type: | Not categorized |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | FM - Faculty of Management
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| Abstract: | This study explores the meaning and role of the marketing culture within organizations-specifically, innovativeness and internal communications, both of which have a significant impact on an organizationʼs financial performance. A qualitative study was conducted in the insurance and construction industries in Slovenia based on theoretical insights, in which 11 semi-structured interviews were conducted with top and middle managers of medium-sized and large organizations. Recommendations to be applied in practice and for further research are given based on the findings. |
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| Keywords: | marketing culture, finacial performance, innovation, internal communications, insurance industry, construction industry |
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| Publisher: | Društvo ekonomistov Maribor |
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| Year of publishing: | 2012 |
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| Number of pages: | str. 35-47 |
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| Numbering: | Letn. 58, št. 1/2 |
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| PID: | 20.500.12556/RUP-7686  |
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| ISSN: | 0547-3101 |
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| UDC: | 005.336.1:005.57:001.895(497.4) |
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| COBISS.SI-ID: | 4267991 |
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| Publication date in RUP: | 30.12.2015 |
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| Views: | 3301 |
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| Downloads: | 12 |
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| Metadata: |    |
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