Show document

A- | A+ | Print
Title:Research of strategic global development trends and competitiveness in the world pharmaceutical industry
Authors:Kesič, Dragan (Author)
Work type:Not categorized
Tipology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:FM - Faculty of Management
Abstract:In this chapter, the authors analyze strategic global development trends and competitiveness in the world pharmaceutical industry. They find some most significant characteristics of the world pharmaceutical industry, which greatly influence the global development in this "high-tech" industrial sector. The global pharmaceutical industry has been consolidating over the past 30 years. According to the research, the main strategic reasons for the intensive consolidation processes in the world pharmaceutical industry include the following: lack of new products to drive sales growth, huge investments needed for R&D activities to develop new products, fast globalization processes of the global economy, global marketing and sales activities that need large investments, and changed structure of competitors created by M&A strategies and consolidation processes. The concentration process, which is still going on, has created many new phramaceutical players; however, some previously well-known pharmaceutical firms have disappeared from the global market place.
Keywords:mednarodno poslovanje, globalizacija, strategije, razvoj, konkurenčnost, farmacevtska industrija, concentration, consolidation, globalization, mergers and acquisitions, strategies, world pharmaceutical industry
Year of publishing:2015
Number of pages:str. 390-401
COBISS_ID:1537309124 Link is opened in a new window
DOI:10.4018/978-1-4666-6511-4.ch018 Link is opened in a new window
Categories:Document is not linked to any category.
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
Share:Bookmark and Share

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.


Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
There are no comments!

Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica