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Title:Nevromarketing - nov izziv za sodobni marketing : diplomska naloga
Authors:ID Jenko, Luka (Author)
ID Meško Štok, Zlatka (Mentor) More about this mentor... This link opens in a new window
Files:URL http://www.ediplome.fm-kp.si/Jenko_Luka_20160316.pdf
 
.pdf Jenko_Luka_20160316.pdf (673,61 KB)
MD5: CA6BE3F802E057549AD5E8AED07C5A9C
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FM - Faculty of Management
Keywords:nevromarketing, funkcijska magnetna resonanca, marketing, oglaševanje, potrošnik, etika, raziskava
Place of publishing:Koper
Publisher:[L. Jenko]
Year of publishing:2016
Number of pages:X, 43 str. + pril.
PID:20.500.12556/RUP-7859 This link opens in a new window
UDC:339.138:159.9(043.2)
COBISS.SI-ID:1538247620 This link opens in a new window
Publication date in RUP:10.11.2016
Views:4325
Downloads:275
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Secondary language

Language:English
Keywords:neuromarketing, functional magnetic resonance, marketing, advertising, consumer, ethics, research


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