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Title:Vpliv trgovske blagovne znamke na nakupno odločitev potrošnikov v trgovinski dejavnosti : magistrska naloga
Authors:ID Kovačič, Mateja (Author)
ID Meško Štok, Zlatka (Mentor) More about this mentor... This link opens in a new window
Files:URL http://www.ediplome.fm-kp.si/Kovacic_Mateja_20160616.pdf
 
.pdf Kovacic_Mateja_20160616.pdf (6,28 MB)
MD5: B674F0E0999854C15C988D6ED1014E66
 
Language:Slovenian
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:nakupno odločanje, trgovska blagovna znamka, blagovna znamka, kupna moč, osebnostne lastnosti, čustveni odnos
Place of publishing:Koper
Publisher:[M. Kovačič]
Year of publishing:2016
Number of pages:XII, 129 str. + pril.
PID:20.500.12556/RUP-7871 This link opens in a new window
UDC:658.8.013(043.2)
COBISS.SI-ID:1538459332 This link opens in a new window
Publication date in RUP:10.11.2016
Views:4332
Downloads:397
Metadata:XML RDF-CHPDL DC-XML DC-RDF
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Secondary language

Language:English
Keywords:purchasing decision, store brand, manufacturer brand, purchasing power, personality traits, emotional attitude


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