Lupa

Show document

A- | A+ | Print
Title:The effectiveness of dual branding in the agricultural sector
Authors:Bisschoff, Christo A. (Author)
van Staaden, Hendrik P. (Author)
Buys, Amareza (Author)
Files:URL http://www.fm-kp.si/zalozba/ISSN/1581-6311/11_079-110.pdf
 
Language:English
Work type:Not categorized
Tipology:1.01 - Original Scientific Article
Organization:FM - Faculty of Management
Keywords:corporate identity, marketing strategy, dual branding, mono-branding, market awareness
Year of publishing:2013
Number of pages:str. 79-110
Numbering:Vol. 11, no 1
ISSN:1854-6935
UDC:658.626:339.138
COBISS_ID:4811991 Link is opened in a new window
Views:1365
Downloads:23
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Document is not linked to any category.
:
  
Average score:(0 votes)
Your score:Voting is allowed only to logged in users.
Share:Bookmark and Share

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:Unknown
Keywords:identiteta podjetja, tržne strategije, blagovne znamke, dvojno označevanje, enojno označevanje, tržno zavedanje

Comments

Leave comment

You have to log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica