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Title:Povezanost marketinškega komuniciranja programov zvestobe za otroke in nakupnih odločitev staršev : magistrska naloga
Authors:Pečovnik, Nina (Author)
Kesič, Dragan (Mentor) More about this mentor... This link opens in a new window
Files:URL http://www.ediplome.fm-kp.si/Pecovnik_Nina_20170914.pdf
 
.pdf Pecovnik_Nina_20170914.pdf (3,22 MB)
 
Language:Slovenian
Work type:Master's thesis/paper
Tipology:2.09 - Master's Thesis
Organization:FM - Faculty of Management
Keywords:marketinško komuniciranje, programi zvestobe za otroke, nakupne odločitve staršev
Year of publishing:2017
Publisher:[N. Pečovnik]
Number of pages:X, 155 str., [34] str. pril.
UDC:366.12:339.138(043.2)
COBISS_ID:1539695300 Link is opened in a new window
Views:1156
Downloads:70
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Secondary language

Language:English
Keywords:marketing communication, loyalty programs for children, purchase decisions of parents

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