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<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"><rdf:Description rdf:about="https://repozitorij.upr.si/IzpisGradiva.php?id=5481"><dc:title>Service management and marketing</dc:title><dc:creator>Grönroos,	Christian	(Avtor)
	</dc:creator><dc:subject>marketing</dc:subject><dc:subject>trženje</dc:subject><dc:subject>vzajemno trženje</dc:subject><dc:subject>management</dc:subject><dc:subject>strateški management</dc:subject><dc:subject>storitve</dc:subject><dc:subject>panoge dejavnosti</dc:subject><dc:subject>servisi</dc:subject><dc:subject>gospodarske dejavnosti</dc:subject><dc:subject>vodenje</dc:subject><dc:subject>notranja kontrola</dc:subject><dc:subject>kultura podjetja</dc:subject><dc:subject>tržna struktura</dc:subject><dc:subject>konkurenčnost</dc:subject><dc:subject>prednost</dc:subject><dc:subject>strokovno delo</dc:subject><dc:subject>produktivnost</dc:subject><dc:subject>industrijska organizacija</dc:subject><dc:subject>kvaliteta</dc:subject><dc:subject>zagotavljanje kvalitete</dc:subject><dc:subject>TQM</dc:subject><dc:subject>celovita kvaliteta</dc:subject><dc:subject>perspektive</dc:subject><dc:subject>potrošnik</dc:subject><dc:subject>potrebe</dc:subject><dc:subject>vrednote</dc:subject><dc:subject>paradigme</dc:subject><dc:subject>tržno planiranje</dc:subject><dc:subject>alternative</dc:subject><dc:subject>kupci</dc:subject><dc:subject>poraba</dc:subject><dc:subject>uporabniki</dc:subject><dc:subject>poslovni odnosi</dc:subject><dc:subject>blagovne znamke</dc:subject><dc:subject>image</dc:subject><dc:subject>predstava</dc:subject><dc:subject>komuniciranje</dc:subject><dc:subject>integracijski procesi</dc:subject><dc:subject/><dc:description>Service management and marketing : #a #customer relationship management approach</dc:description><dc:publisher>#J. #Wiley</dc:publisher><dc:date>2000</dc:date><dc:date>2015-07-10 21:26:36</dc:date><dc:type>Pregledno delo</dc:type><dc:identifier>5481</dc:identifier><dc:language>sl</dc:language></rdf:Description></rdf:RDF>