The role of digitalization in marketing communicationIvanov, Ivan (Avtor) Dubrovski, Drago (Mentor) digitalizationdata-driven marketingpersonalized advertisingcustomer relationshipcustomer decisions[I. Ivanov]20222022-08-17 12:15:38Diplomsko delo/naloga18568UDK: 339.138:004(043.2)COBISS.SI-ID: 118364163sl