Study of celebrity and influencer credibility and efficiencyStoimenova, Ana Marija (Avtor) Faganel, Armand (Mentor) influencer marketingcelebrity endorsementauthenticityconsumer trustdigital marketingsocial media engagementA. M. Stoimenova20252025-07-14 11:00:23Diplomsko delo/naloga21449UDK: 339.138:004.738.5-051(043.2)COBISS.SI-ID: 242418691sl