Strategic market managementAaker, David A. (Avtor) managementstrateški managementposlovno okoljestrukturarazvojstrategijatrgkonkurenčnostodnosi s strankamiinvesticijesmerniceanalizamanagementstrategic managementbusiness environmentstructuredevelopmentstrategymarketcompetitivitycustomer relationshipinvestmentsguidelinesanalysisJohn Wiley & Sons20082015-07-10 16:31:48Delo ni kategorizirano4550UDK: 339.138:658.8ISBN: 978-0-470-05623-3COBISS.SI-ID: 912862sl