The effectiveness of dual branding in the agricultural sectorBisschoff, Christo A. (Avtor) van Staaden, Hendrik P. (Avtor) Buys, Amareza (Avtor) corporate identitymarketing strategydual brandingmono-brandingmarket awareness20132013-10-15 12:05:15Delo ni kategorizirano839ISSN: 1854-6935UDK: 658.626:339.138COBISS.SI-ID: 4811991sl