A model to measure the performance of direct marketing activities in the chosen service companyTabaj, Tjaša (Avtor) direct marketingdata-mininglogit regressionprediction modelgaming20162016-08-03 04:08:28Delo ni kategorizirano8472ISSN: 1854-4312UDK: 339.138OceCobissID: 284755200COBISS.SI-ID: 1538436548sl