20.500.12556/RUP-19856-9f72aa5d-4c80-e372-c3cc-ac2a9d1d3af4 Unique destination attributes as a basis of tourism experience Edinstveni atributi destinacije kot podlaga turističnih doživetij In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided.In today’s highly competitive tourism market, tourists are not only interested in new, unique tourism products and services, but also in unique tourism experiences, as experiences represent an important competitive advantage for a destination. Therefore, the aim of this paper is to explore the attributes of a destination’s identity that are defined as unique, by analysing unique experiences in three main coastal destinations in Slovenian Istria and defining communication strategies to promote the uniqueness of their tourism experiences. The results of a qualitative research confirm that the uniqueness of tourism experiences results from the attributes of the destination’s identity. These attributes primarily relate to nature and natural resources, cultural heritage, and culinary experiences. The unique tourism experiences are conveyed through speciality, innovation, authenticity and various positive emotions such as hedonism, excitement, curiosity, surprise, happiness, and pleasure to ensure memorable value-added experiences and encourage tourists to visit year-round. The study contributes to the knowledge of unique tourism experiences. Finally, theoretical implications, limitations, and recommendations for future research are provided. uniqueness destination unique attributes tourism experience edinstvenost destinacije edinstveni atributi turistično doživetje true true false Angleški jezik Slovenski jezik Neznano 2023-11-03 11:56:08 2023-11-03 11:56:10 2024-03-01 14:43:18 0000-00-00 00:00:00 2022 0 0 str. 349-362, 399 no. 3 Year 15 dec. 2022 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 2022-12-01 338.48(497.4) 1855-3303 10.26493/2335-4194.15.349-362 140635651 AT_Zabukovec_Baruca_Civre_i2022.pdf AT_Zabukovec_Baruca_Civre_i2022.pdf 1 E110A65262D667FD404FB835C3423EA2 703ac08d8170f3e2f5a20fcefb59504fa5aa94b525170d123b8437bfa402646e fd4bad75-7a37-11ee-b5df-005056bf369b https://repozitorij.upr.si/Dokument.php?lang=slv&id=28683 Založba Univerze na Primorskem 0 0 0