20.500.12556/RUP-22206 Roadmap of Spiritual Pilgrimage Experience Towards Revisit Intention in the Indonesian Wali Songo Pilgrimage Vpliv duhovne romarske izkušnje na odločitev o ponovnem romanju v indonezijsko Wali Songo This study explains the roadmap that connects pilgrims’ spiritual experience with the revisit intention of the tomb of Sunan Wali Songo in Central Java, Indonesia. Explaining how pilgrims’ spiritual experience creates revisit intention in the religious tourism industry is important. A theoretical model involving attitude toward pilgrimage and pilgrim satisfaction is built based on the theory of planned behaviour (TPB) and tourist experience literature. For this purpose, around 303 pilgrims were analysed using structural equation modelling (SEM) based on AMOS 23.00, which is combined with the IBM SPSS 21. The results show that revisit intention can be improved by utilizing four pathways: (1) direct path of spiritual experience, (2) indirect path through attitude toward pilgrimage, (3) indirect path through pilgrim satisfaction, and (4) indirect path through attitude toward pilgrimage and pilgrim satisfaction. This study is expected to contribute to developing TPB and tourism marketing literature by providing a holistic model of spiritual experience and its influence on attitude toward pilgrimage, pilgrim satisfaction, and revisit intention. This study also offers important insights for managers engaged in the religious tourism industry. Pričujoča raziskava pojasnjuje potek, ki povezuje duhovno izkušnjo romarjev z njihovo namero po ponovnem obisku grobnice Sunan Wali Songo v osrednji Javi v Indoneziji. Razumevanje, kako duhovna izkušnja romarjev ustvarja namero po ponovnem obisku v okviru verskega turizma, je pomembno. Teoretični model, ki vključuje odnos do romanja in zadovoljstvo romarjev, je bil oblikovan na podlagi teorije načrtovanega vedenja (angl. Theory of Planned Behaviour – TPB) in litera-ture s področja turistične izkušnje. V ta namen je bilo analiziranih približno 303 ro-marjev s pomočjo strukturnega modeliranja enačb (angl. Structural Equation Mo-delling – SEM), ki temelji na programu AMOS 23.00 in je kombiniran s programom IBM SPSS 21. Rezultati kažejo, da je mogoče namero po ponovnem obisku izboljšati preko štirih poti: (1) neposredne poti prek duhovne izkušnje, (2) posredne poti prek odnosa do romanja, (3) posredne poti preko zadovoljstva romarjev ter (4) posredne poti preko odnosa do romanja in zadovoljstva romarjev. Pričujoča raziskava naj bi prispevala k razvoju TPB in literature s področja trženja turizma z zagotavljanjem celostnega modela duhovne izkušnje ter njenega vpliva na odnos do romanja, za-dovoljstvo romarjev in namero po ponovnem obisku. Razsikava prav tako ponuja pomembne vpoglede za menedžerje, ki delujejo na področju verskega turizma. spiritual experience attitude toward pilgrimage pilgrim satisfaction revisit intention duhovna izkušnja odnos do romanja zadovoljstvo romarjev na-mera po ponovnem obisku true false false Angleški jezik Slovenski jezik Članek v reviji 2025-12-16 13:12:08 2025-12-16 13:12:08 2026-02-18 11:42:13 0000-00-00 00:00:00 2025 0 Koper 0 no. 1 Vol. 18 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2335-4194 https://doi.org/10.26493/2335-4194.18.73-88 268847875 AT_Hendar_Sudarti_Pranaditya__Ramdhani_2025.pdf AT_Hendar_Sudarti_Pranaditya__Ramdhani_2025.pdf 1 B81F9A73575F8CF3D183B1C73D4E4D01 f7dd5dc19da58ed3669cfc75442606163c7bbf16abde7a0d15a3281336631468 bffb7197-da79-11f0-8f0b-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32236 Založba Univerze na Primorskem 0 0 0