20.500.12556/RUP-22570 Optimizing Product Catalogue Design A Comparative Study of Traditional Photography and 3D Modeling This study examines the replacement of traditional studio photography with a 3D modelling and rendering workflow in product catalogue production. Using the case of Urnes, a manufacturer of wooden urns, we compared the two approaches in terms of time, cost, and visual fidelity. The 3D pipeline, combining Blender, Substance 3D Painter, and InDesign, reduced preparation time per variation from 179 minutes to 36 minutes—a 4.9-fold improvement. After an initial 50-hour setup, subsequent catalogue updates achieved time savings of 97.6%. An informal interview with 38 professional users confirmed that 3D renderings matched or exceeded photographs in colour and texture accuracy. Results demonstrate that 3D workflows significantly lower production costs, accelerate updates, and support product personalisation, positioning them as a sustainable alternative to photography in catalogue design. Product Catalogue Design Computer Generated Imagery Visual Fidelity Cost Reduction true false false Založba Univerze na Primorskem Angleški jezik Angleški jezik Delo ni kategorizirano 2026-01-30 09:23:20 2026-01-30 09:23:20 2026-02-20 08:09:04 0000-00-00 00:00:00 2025 0 Koper 0 Str. 131-140 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9789612935597 https://doi.org/10.26493/978-961-293-559-7.12 ZUP_Kolmanic_Simon_2025.pdf ZUP_Kolmanic_Simon_2025.pdf 1 046FFF1EA80E792A91C29581440F831F 1b683ee7dcde5b011746ef67d4ff6ae9db92f10a87aa8a8dbee7a8e7809508c7 5f0da13a-fdb5-11f0-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32832 Založba Univerze na Primorskem 0 0 0