20.500.12556/RUP-22573 Transparent Persona Generation With LLMs An Evidence-based and Traceable Method for User-centred Design Personas are a cornerstone of user-centred design, but traditional methods for developing them are difficult to validate, prone to bias and labour-intensive. Data-driven approaches have improved scalability, but often lack the narrative richness and empathy that make personas effective. We present a methodology that uses large language models (LLMs) to accelerate the creation of personas while underpinning and constraining the results with contextual and empirical data. Our approach emphasises transparency and traceability: each generated persona attribute can be linked to its source material, including project documentation, workshop transcripts, survey results or other contextual corpora. By combining the narrative strengths of LLMs with the rigour of an evidence-based foundation, the method generates personas that are both descriptive and verifiable. We present a five-step workflow methodology: (1) generation of persona candidates from contextual data using LLMs, (2) iterative refinement to ensure representativeness of personas, (3) selection of the most relevant profiles through expert evaluation, (4) design of detailed persona profiles, and (5) enrichment with empirical evidence to ensure traceability and validation. The methodology is illustrated with a case study from the field of soil health, but can also be applied to other design contexts where alignment between different stakeholders is crucial. We argue that this approach positions LLMs not as a substitute for human expertise, but as an accelerator of persona work that improves accountability, reduces bias and facilitates communication in collaborative design processes. personas large language model traceability user-centered design decision support systems true false false Založba Univerze na Primorskem Angleški jezik Angleški jezik Delo ni kategorizirano 2026-01-30 09:50:34 2026-01-30 09:50:35 2026-02-20 07:53:17 0000-00-00 00:00:00 2025 0 Koper 0 Str. 157-170 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9789612935597 https://doi.org/10.26493/978-961-293-559-7.15 267090435 ZUP_Blazica_Bojan_2025.pdf ZUP_Blazica_Bojan_2025.pdf 1 344FC70CF30189CC8A8A745C5E6853DF edbcea33efede228be40a97aeaa34a27e3c1ad95f6840fc7d509dd312984321f 3d00f278-fdb9-11f0-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32835 Založba Univerze na Primorskem 0 0 0