20.500.12556/RUP-22659 Public perceptions of generative AI in creative industries a Reddit-based text mining study Public perceptions of generative AI in creative industries: a Reddit-based text mining study The integration of generative AI into creative industries is reshaping how content is produced, evaluated, and distributed. While recent advancements offer new opportunities for automation and innovation, they also raise questions about authorship, authenticity, and professional identity. This study examines public discourse on generative AI in creative domains through a text-mining analysis of nearly 4000 Reddit posts and comments. Drawing on six relevant subreddits from 2022 to 2025, the research investigates the structure of user engagement, interaction dynamics, and language patterns. It identifies dominant terms and phrases related to AI creativity, explores thematic clusters, and compares discussion styles across key tools such as Midjourney, ChatGPT, Stable Diffusion, and DALL·E. Additionally, it provides a sentiment overview based on automated classification and narrative interpretation. The findings show that Reddit users engage with generative AI not only as a set of technical tools but as a source of cultural, ethical, and creative negotiation. This study contributes to a deeper understanding of how digital transformation in creative industries is shaped by public perception, platform discourse, and evolving community norms. artificial intelligence generative artificial intelligence creative industries human–AI collaboration creative labor text mining Reddit business ecosystems value creation umetna inteligenca generative artificial intelligence kreativne industrije sodelovanje z UI ustvarjalno delo rudarjenje Reddit poslovni ekosistemi ustvarjanje vrednosti true false true Angleški jezik Slovenski jezik Članek v reviji 2026-02-16 15:40:17 2026-02-16 15:40:18 2026-02-17 03:05:48 0000-00-00 00:00:00 2026 0 0 str. 1-29 no. 1, [article no.] 116 Vol. 14 Jan. 2026 0000-00-00 Zaloznikova NiDoloceno NiDoloceno 0000-00-00 0000-00-00 2026-01-22 004.8:338.45:001.1 2079-8954 10.3390/systems14010116 267337731 RAZ_Bervar_Mitja_2026.pdf RAZ_Bervar_Mitja_2026.pdf 1 C98F4D9279D08EA5A957EC86A3058C22 c46727a28114cf49049b7ef1ce0cf1ab5eb6b6a2b1cc8a92d03b0280fde0fa9e 89ff5c65-0b45-11f1-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32975 https://www.mdpi.com/2079-8954/14/1/116 1 6d5a75cd-0b45-11f1-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32974 Fakulteta za management 0 0 0