20.500.12556/RUP-22666 Image-based analysis of tourist destination perceptions a deep learning and spatial–temporal study in Slovenia In the context of fierce competition among tourist destinations and increasing difficulty of differentiation, developing a strong destination image is particularly important. A comprehensive understanding of how tourists perceive destinations through user-generated images can help destination management organizations (DMOs) design more effective marketing strategies. This is especially relevant for destinations with spatially and temporally dispersed tourism resources and strong seasonal dynamics. This paper analyses inbound tourist photographs by combining deep learning techniques with spatial analysis to examine the spatial and temporal distribution of photo scenes and shifts in scene preferences among tourists. The study focuses on three distinct types of destinations in Slovenia—urban (Ljubljana), nature-based/alpine (Bled), and coastal (Piran, Izola, Koper)—providing insights into how image-based spatial scene analysis can inform destination marketing strategies. The results reveal significant spatial and temporal heterogeneity of scenes across micro destinations. Nature-based destinations exhibit lower topic entropy and fewer topic changes per user, whereas urban destinations show higher variability, with users changing topics on average five times per day. Seasonal effects are moderate: nature-based destinations display lower topic entropy in winter and higher in autumn and spring, coastal destinations show less pronounced seasonal variation, and urban destinations show almost none. These findings provide valuable insights into the spatial and temporal distribution of tourist interests and offer practical guidance for DMOs in strategic marketing planning. tourist destination image user-generated content deep learning spatial-temporal analysis destination marketing strategy podoba turistične destinacije vsebine ki jih ustvarjajo uporabniki globoko učenje prostorsko-časovna analiza strategija trženja destinacije true false true Angleški jezik Slovenski jezik Članek v reviji 2026-02-18 14:11:11 2026-02-18 14:11:13 2026-02-19 03:07:54 0000-00-00 00:00:00 2026 0 0 str. 1-20 iss. 2 Vol. 7 Feb. 2026 0000-00-00 Zaloznikova NiDoloceno NiDoloceno 0000-00-00 0000-00-00 2026-02-17 338.48 2673-5768 10.3390/tourhosp7020052 268885251 RAZ_Paliska_Dejan_2026.pdf RAZ_Paliska_Dejan_2026.pdf 1 205F2B5FC512E26F00670871ACEA4CFF 2be1f092271a9665b7a16eb94b578781ce51149efb436a980a8d23de2e367359 70c1f634-0ccb-11f1-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32989 https://www.mdpi.com/2673-5768/7/2/52 1 4fbc36da-0ccb-11f1-b092-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=32988 Fakulteta za turistične študije - Turistica 0 0 0