20.500.12556/RUP-22706 The Impact of Ecological Sustainability on Job Selection Preferences among Young Employees In the modern employment landscape, sustainability has transitioned from a superficial term to a pivotal factor that significantly influences the career decisions of emerging professionals. This transformation is particularly pronounced among younger cohorts of job applicants, who are progressively placing greater emphasis on sustainability in their selection of employers. Additionally, when employees perceive a good fit between their values and those of the organization, their motivation is enhanced. This research explores the extent to which ecological sustainability shapes the perceived employer attractiveness among young workers, emphasizing the changing paradigm in job selection criteria. The study was conducted with a sample of 972 individuals, representing different professional and educational backgrounds, and the research provides substantial empirical evidence supporting the finding that ecological sustainability impacts their employment decisions. The methodology involved a comprehensive survey focusing on participants' priorities and values concerning ecological practices within potential employers. The findings indicate a strong preference for companies that demonstrate a commitment to sustainable practices, with such organizations being rated more attractive as employers compared to those that do not actively pursue sustainability goals. This heightened interest in sustainable employment was particularly pronounced among participants with higher educational levels and those from sectors directly impacted by environmental issues. Even though a significant proportion of survey respondents – more than 80% – asserted their commitment to an eco-friendly lifestyle and acknowledged the significance of adhering to ecological standards, this factor proved to be less pertinent when selecting a new employer. The data indicated that more than three quarters had never declined a job for this reason, only 4.75% reported having done so. One potential explanation for this phenomenon is that these considerations are already addressed during the application process by cultivating a positive corporate image and employer brand. However, this hypothesis requires further research. The present study contributes to the existing dialogue surrounding sustainability within the context of the workplace by emphasizing the critical necessity of embedding sustainable practices into the core business strategies and overarching corporate identity, which ultimately serves as an effective mechanism for appealing to the younger demographic. CSR Sustainability Corporate social responsibility Employer branding Recruiting true false false University of Primorska Press Angleški jezik Angleški jezik Delo ni kategorizirano 2026-03-04 10:06:07 2026-03-04 10:06:07 2026-03-06 03:04:45 0000-00-00 00:00:00 2025 0 0 str. 123-134 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 9789612934712 https://doi.org/10.26493/978-961-293-471-2.123-134 ZUP_Ebner_Christine_2025.pdf ZUP_Ebner_Christine_2025.pdf 1 8B73340C27A1EBE420BC0FB20A71E09F 50a8aeb4b40a541632ba346fe99144ca76d0cbac7320108d29fed2ed147c84a1 c161a303-17a9-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=33068 https://www.hippocampus.si/ISBN/978-961-293-471-2/87.pdf 0 b7bc6a52-17a9-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=33067 Založba Univerze na Primorskem 0 0 0