20.500.12556/RUP-22726 A Bibliometric Perspective on Health, Medical, and Wellness Tourism Research Trends, Themes, and Future Directions Bibliometrični pogled na raziskave zdravstvenega, medicinskega in wellness turizma trendi, teme in prihodnje usmeritve Although medical tourism, wellness tourism, and health tourism have expanded significantly in recent decades, research has often addressed them separately, limiting comprehensive understanding of their shared development, particularly in response to global health disruptions. This study addresses that gap by conducting a unified bibliometric analysis that maps the thematic evolution, intellectual foundations, and collaboration patterns across health-oriented tourism. A total of 1,717 peer-reviewed articles published between 1974 and 2025 were retrieved through title-based searches from Scopus and Web of Science. Data were cleaned, merged, and analysed using the Biblioshiny 4.0 platform, with performance metrics, co-occurrence networks, thematic mapping, and international collaboration examined. The study also compares recent patterns with earlier bibliometric research to assess the continuity and divergence in the field’s development. The analysis yields three key findings. First, academic interest surged post-2010, particularly after the COVID-19 pandemic. Second, thematic clusters show a shift from treatment-focused medical tourism/health tourism toward wellness, mental health, and preventive care, suggesting a broader emphasis on proactive well-being. Third, co-authorship analysis reveals regionally concentrated networks with limited integration between Global North and South researchers. Theoretically, the study contributes to the Push-Pull Theory of Travel Motivation by integrating health-specific drivers such as affordability, safety, risk perception, and psychological well-being. It also adds to crisis-sensitive tourism literature by linking global disruptions to evolving motivational structures. Practically, the findings provide actionable insights for policymakers and destination managers seeking to align services with shifting post-pandemic traveller priorities and to reposition health-focused destinations in a more resilient global tourism economy. Čeprav so se medicinski turizem, wellness turizem in zdravstveni turizem v zadnjih desetletjih močno razširili, so jih raziskave pogosto obravnavale ločeno, kar omejuje celostno razumevanje njihovega skupnega razvoja, zlasti kot odziv na globalne zdravstvene težave. Pričujoča raziskava zapolnjuje to vrzel z izvedbo enotne bibliometrične analize, ki prikazuje tematski razvoj, intelektualne temelje in vzorce sodelovanja v zdravstveno usmerjenem turizmu. Skupno je bilo z iskanjem po naslovih iz baz Scopus in Web of Science pridobljenih 1.717 recenziranih znanstvenih člankov, objavljenih med letoma 1974 in 2025. Podatki so bili prečiščeni, združeni in analizirani s pomočjo platforme Biblioshiny-4.0, pri čemer so bili preučeni kazalniki uspešnosti, omrežja sopojavljanja, tematsko preslikovanje in mednarodno sodelovanje. Študija tudi primerja nedavne vzorce z zgodnejšimi bibliometričnimi raziskavami, da bi ocenila kontinuiteto in razlike v razvoju področja. Analiza prinaša tri ključne ugotovitve. Prvič, zanimanje med raziskovalci je po letu 2010 močno naraslo, zlasti po pandemiji covida-19. Drugič, tematski grozdi kažejo premik od na zdravljenje osredotočenega medicinskega/zdravstvenega turizma k wellnessu, duševnemu zdravju in preventivni oskrbi, kar nakazuje širši poudarek na proaktivnem dobrem počutju. Tretjič, analiza soavtorstva razkriva regionalno koncentrirana omrežja z omejeno integracijo med raziskovalci z globalnega severa in globalnega juga. Teoretično raziskava prispeva k teoriji potiska in potega na primeru potovalne motivacije z vključevanjem zdravstveno specifičnih dejavnikov, kot so dostopnost, varnost, zaznavanje tveganja in psihološko dobro počutje. Prav tako dopolnjuje literaturo o turizmu, občutljivem na krize, saj povezuje globalne težave s spreminjajočimi se motivacijskimi strukturami. V praktičnem smislu ugotovitve ponujajo uporabna izhodišča za oblikovalce politik in upravljavce destinacij, ki želijo uskladiti storitve s spreminjajočimi se prioritetami popotnikov v obdobju po pandemiji ter ponovno pozicionirati zdravstveno usmerjene destinacije v odpornejši globalni turistični ekonomiji. health tourism medical tourism wellness tourism bibliometric analysis COVID-19 zdravstveni turizem medicinski turizem wellness turizem bibliometrična analiza covid-1 true false false University of Primorska Press Angleški jezik Slovenski jezik Članek v reviji 2026-03-06 11:19:40 2026-03-06 11:19:40 2026-03-07 03:08:53 0000-00-00 00:00:00 0 0 Koper 0 str. 285-304 no. 3 Vol. 18 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1855-3303 2335-4194 https://doi.org/10.26493/2335-4194.18.285-304 ZUP_Arar_Tayfun_2025.pdf ZUP_Arar_Tayfun_2025.pdf 1 66A3E65DFD2AFDAA6A5BC78085C5CD50 e1466dcf8e8517200b78d245864c13bc2c95bc83a7627e23fb6b9dbfb08df5f0 623eb22e-1946-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=33100 https://www.hippocampus.si/ISSN/2335-4194/18.285-304.pdf 0 5b40aee6-1946-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=33099 Založba Univerze na Primorskem 0 0 0