20.500.12556/RUP-23000 Time-money segment differences in ideation and collaboration readiness in sustainable tourism education This study examines whether tourism students’ self-reported time–money use patterns are related to their readiness to collaborate on idea development, and whether sustain- ability emerges spontaneously in their tourism innovation ideas. Using an anonymised dataset of open-ended questionnaire responses from Slovenian higher education tourism students (N = 597; 2019–2025), we applied deterministic rule-based coding to classify the presence of actionable ideas and sustainability framing, as well as collaboration readiness and conditions. Actionable ideas were common (53.4%), but sustainability framing was uncommon (7.5%). Most respondents were unconditionally willing to collaborate (69.3%), while 30.7% expressed conditional willingness or unwillingness. Time–money behavioural segments were significantly associated with collaboration reservations, whereas segment differences in ideation and sustainability framing were not significant. Among students expressing reservations, topic match and perceived team quality were the most frequently stated conditions. These findings indicate that sustainability-oriented tourism education should support both sustainability integration and low-risk collaboration through clear project briefs, topic-based matching, and team-process supports. The conclusions should be interpreted with reasonable caution as they are context-specific evidence based on self- reported, rule-coded responses, particularly for sustainability framing, where positive cases were rare. In this context, segmentation should be regarded as a diagnostic tool for course design rather than as a basis for labelling students. Ta študija preučuje, ali so vzorci porabe časa in denarja, ki jih navajajo študenti turizma, povezani z njihovo pripravljenostjo na sodelovanje pri razvoju idej ter ali se trajnost spontano pojavlja v njihovih idejah za inovacije v turizmu. Z uporabo anonimiziranega niza podatkov odprtih odgovorov na vprašalnik, ki so jih podali slovenski študenti turizma na visokošolski ustanovi (N = 597; 2019–2025) smo uporabili deterministično kodiranje na podlagi pravil za razvrstitev prisotnosti izvedljivih idej in trajnostne umestitve ter pripravljenosti in pogojev za sodelovanje. Izvedljive ideje so bile pogoste (53,4 %), trajnostna umestitev pa je bila redka (7,5 %). Večina anketirancev je bila brezpogojno pripravljena na sodelovanje (69,3 %), medtem ko je 30,7 % izrazilo pogojno pripravljenost ali nepripravljenost. Segmenti vedenja, povezani s časom in denarjem, so bili pomembno povezani z zadržki glede sodelovanja, medtem ko razlike med segmenti pri ustvarjanju idej in trajnostni umestitvi niso bile pomembne. Med študenti, ki so izrazili zadržke, sta bila najpogosteje navedena pogoja ujemanje tem in zaznana kakovost ekipe. Ti rezultati kažejo, da bi moralo izobraževanje na področju turizma, usmerjeno v trajnost, podpirati tako vključevanje trajnosti kot tudi sodelovanje z nizkim tveganjem prek jasnih projektnih navodil, ujemanja na podlagi tem in podpore procesom v ekipi. Zaključke je treba razlagati z ustrezno previdnostjo, saj gre za dokaze, vezane na posamezen kontekst, ki temeljijo na samoporočanju in kodiranih odgovorih, zlasti kar zadeva trajnostno umestitev, kjer so bili pozitivni primeri redki. V tem kontekstu je treba segmentacijo obravnavati kot diagnostično orodje za oblikovanje študijskih programov in ne kot podlago za označevanje študentov. tourism education sustainability collaboration readiness behavioural segmentation time–money trade-offs project-based learning open-ended survey clustering izobraževanje na področju turizma trajnost pripravljenost na sodelovanje segmentacija na podlagi vedenja kompromisi med časom in denarjem projektno učenje odprta anketa združevanje v skupine true false true Angleški jezik Slovenski jezik Članek v reviji 2026-05-04 09:53:08 2026-05-04 09:53:15 2026-05-05 03:08:56 0000-00-00 00:00:00 2026 0 0 str. 1-20 iss. 9, [article no.] 4490 Vol. 18 May-1 2026 0000-00-00 Zaloznikova NiDoloceno NiDoloceno 0000-00-00 0000-00-00 2026-05-02 338.48 2071-1050 10.3390/su18094490 276858627 RAZ_Krizaj_Dejan_2026.pdf RAZ_Krizaj_Dejan_2026.pdf 1 E7E981A42FAAB1328F7D0CAF5F96EA5C 0a6f1d4c70cab9adb17d59e24cdb394607870d4cee0ee33048cb3b75712da162 6ab7b1b3-478e-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=33611 https://www.mdpi.com/2071-1050/18/9/4490 1 3a9aee42-478e-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=33610 Fakulteta za turistične študije - Turistica 0 0 0