20.500.12556/RUP-23337 The effect of destination image towards memorable tourism experience and revisit intention in Sarawak, Malaysia Vpliv podobe destinacije na nepozabno turistično izkušnjo in namen ponovnega obiska v Sarawaku v Maleziji The tourism sector has been a major contributor in many nations around the world, especially from the economic perspective. However, Sarawak has fallen behind in terms of development and political stability. This study attempts to ascertain how destination image affects tourists’ memorable tourism experience and revisit intention based on their thoughts and opinions. Survey data was collected from 200 tourists who visited the top 5 attractions in Sarawak. WarpPLS 8.0 was utilised to analyse the proposed relationship among the present variables. The results revealed that culture, history and art, as well as political and economic factors of destination image, are positively related to memorable tourism experience. In addition, memorable tourism experience is positively related to revisit intention. The findings revealed that enhancing the destination image of Sarawak can improve memorable tourism experience for both domestic and international tourists and impact their revisit intention. The findings of this study provide an opportunity for authorities and tourism providers to concentrate on cultural preservation and the importance of political stability in Sarawak. Turistični sektor je v številnih državah po svetu pomemben dejavnik, zlasti z gospodarskega vidika. Sarawak je zaostajal v razvoju ter se soočal s politično nestabilnostjo. Namen te raziskave je ugotoviti, kako podoba destinacije vpliva na nepozabno turistično izkušnjo in namero ponovnega obiska na podlagi mnenj ter zaznav turistov. Podatki so bili zbrani z anketiranjem 200 turistov, ki so obiskali pet najpomembnejših turističnih znamenitosti v Sarawaku. Za analizo predlaganih odnosov med preučevanimi spremenljivkami je bil uporabljen program WarpPLS 8.0. Rezultati so pokazali, da so kultura, zgodovina in umetnost ter politični in gospodarski dejavniki podobe destinacije pozitivno povezani z nepozabno turistično izkušnjo. Poleg tega je bila ugotovljena tudi pozitivna povezava med nepozabno turistično izkušnjo in namero ponovnega obiska. Ugotovitve kažejo, da lahko izboljšanje podobe destinacije Sarawak prispeva k nepozabnejši turistični izkušnji domačih in tujih turistov ter vpliva na njihovo namero ponovnega obiska. Rezultati raziskave ponujajo priložnost pristojnim organom in ponudnikom turizma, da se osredotočijo na ohranjanje kulture in pomen politične stabilnosti v Sarawaku. destination image memorable tourism experience revisit intention tourists Sarawak podoba destinacije nepozabna turistična izkušnja namera ponovnega obiska turisti Sarawak true false false University of Primorska Press Angleški jezik Slovenski jezik Neznano 2026-07-21 08:13:52 2026-07-21 08:13:53 2026-07-22 03:07:42 0000-00-00 00:00:00 2026 0 Koper 0 str. 23-37, 113-114 no. 1 Vol. 19 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 1855-3303 10.26493/2335-4194.19.23-37 281621763 ZUP_Sing_Kathy_Kueh_Yung_2026.pdf ZUP_Sing_Kathy_Kueh_Yung_2026.pdf 1 394692F87A0ABF06A57A1B81819DFDB8 18f1b01137d441a5fd55e5651a8aae300c4cbb532a8490ec2550356d822ae247 26ebad65-84cb-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=34127 https://www.hippocampus.si/ISSN/2335-4194/19.23-37.pdf 0 76d3b989-84cb-11f1-9e8d-005056ac49c0 https://repozitorij.upr.si/Dokument.php?lang=slv&id=34128 Založba Univerze na Primorskem 0 0 0